Map out annual events, organisations, and initiatives.

Begin by identifying events where Climate Fresk’s presence would be relevant. These can range from sustainability conferences and youth leadership summits to corporate CSR events, community festivals, or local bookshops and university events.  

Tips: 

• Creating an annual calendar of such opportunities helps ensure you’re targeting the right platforms.

• It’s also useful to categorise these by industry focus or audience type (e.g., youth, corporates, educators).

• Start with events you and local Freskers are interested in attending to keep motivated.

Attend local events.

Before presenting Climate Fresk, I recommend attending a few events to get a feel for their format and audience. This provides insight into whether our workshop would resonate and it also opens up networking opportunities. Plus, attending events helps build credibility and connections when we approach the organisers later on.

Example: I once attended a small event discussing with experts about regional climate issues in a local bookstore and ended up networking with an event coordinator who later invited me to run a workshop at a larger conference.

Find contacts.

Utilise your community’s network. Search platforms like LinkedIn and Instagram to identify key contacts at organisations or events.

Engage your Fresker community. Coming from different professional backgrounds and personal interests together you will have a diverse and wider reach. As it’s one of the low effort tasks it’s a great chance for the Freskers to contribute to growing the community.  

Don’t be afraid to ask your personal and professional network for introductions to event coordinators or decision-makers. Sometimes, a mutual connection can help break the ice.

Pro-tip: Create a simple outreach database with the names, roles, and contact info of key individuals and event organisers. Also, keep it open access for your community so that they can contribute to it as well. 

Ask international networks. 

Climate Fresk is a global initiative, and our international network on Telegram is a goldmine for expertise and connecting with opportunities abroad. Reach out to facilitators in other regions to learn about their experiences and any events they recommend you approach.

Understand the event's context.

Every event has its unique theme and audience, and understanding this context is crucial. Spend time researching the event’s goals, the type of people attending, and what kind of impact Climate Fresk could make. This will help tailor your pitch and make your proposal more relevant to the organisers.

Master your pitch.

A well-crafted pitch is essential. Prepare how you’ll introduce Climate Fresk—highlighting its global reach, past successful deployments, and its unique and innovative pedagogical approach: learning through collective intelligence. Explain why Climate Fresk matters to you personally and how it could connect with the event’s audience. Include key figures, like the number of workshops conducted locally and worldwide, to showcase its impact.

Tip: Whether you're delivering your pitch in person, via messages, or over email, it's much more efficient to have a prepared version ready to go. This way, you won’t have to scramble to create one each time or risk leaving out important points. Being prepared ensures consistency and saves time in the long run.

Example: For the Local Youth Climate Conference even in Egypt, I focused on how Climate Fresk empowers its audience of young leaders to understand the complexities of climate change and take meaningful local action. I also highlighted the pathway for participants to become facilitators themselves, helping them extend the impact within their communities.

Craft a personalised presentation.

Personalisation is key to standing out. Use the event’s unique context to show how Climate Fresk aligns with their mission or theme. Your offer should be clear—describe what the workshop entails, how long it takes, and what logistical requirements you’ll need. Emphasise the collaborative, educational, and action-oriented nature of the workshop. You can use the following tools to help you put your presentation together:

• Climate Fresk Googles Slides template

• Graphic charter (containing guidance on the NGO's visual identity, its media and icon library, templates and more)

• One pager

Tip: Be ready to adapt your presentation for different audiences, whether it’s a brief pitch for event organisers or a more detailed proposal.

Patience and persistence. 

Reaching out is just the first step. Often, organisers are busy communicating with several partners, so a follow-up is necessary. If you don’t hear back after the first attempt, wait a reasonable time before following up again. 

Tip: At the end of every meeting, I always ask when would be a good time for a follow-up, if there are additional focal points I should connect with for coordination, and which communication tool (WhatsApp, email, Telegram) they prefer. This information helps me to save time and sets clear expectations for future interactions.

Example: After one follow-up with a major event organiser, I got invited to present a Climate Fresk workshop, which wouldn’t have happened if I had stopped after my first message.

Establishing trust. 

Building a rapport with event organisers is crucial. I’ve found that establishing a friendly, open line of communication early on helps. Be transparent, flexible, and clear about what you’re offering, and always be ready to answer any questions they might have about the logistics, content, or relevance of Climate Fresk to their event.

Enjoy yourself!

Once you’ve put in the hard organisational work to represent Climate Fresk at an external event, there’s only one thing left to do: enjoy yourself! 

Yes, these events are an opportunity to connect with inspiring and impactful individuals and groups, but they also offer the chance for human connection. A big smile and some positive energy go a long way, people appreciate it, plus it's infectious! The more fun you and your Freskers have at these events, the more you can reinforce your community dynamic and  the more you’ll want to do it all, all over again.

1. Who responds to what?

As a Climate Fresk Country Coordinator, you should only respond to requests from the press and other media organisations if: 

• You feel totally comfortable doing so

• You have relevant expertise on the topic covered by the journalist. 

Often, the subject of an interview will be Climate Fresk, in which you may be asked to give a general presentation about the NGO or about a recent action or event organised at the local or national level. In the case, go ahead! 

CAUTION!
If you want to approach or have been approached by a high-visibility, prominent media outlet (such as Le Monde, Le Figaro, Libération, TF1, France Info, in France or the BBC, New York Times, Reuters, Al Jazeera, etc. internationally), please forward the necessary information to the communications team, who can support you in handling the request: presse@fresqueduclimat.org.

2. Handling a media request: what should I ask and do prior to the exchange? 

Whether you forward a media request to the communications team or to respond directly to the journalist, the procedure is the same.

To ensure we gather the necessary information, please fill out this form.

The questions to ask the journalist are: 

• What is your name? 

• What is the name of your media outlet? 

• What type of media is it? (print, digital, TV, radio, website, etc.) 

• In what language can we conduct the interview? 

• What topic(s) would you like to cover? (if possible, request a list of questions that will be asked) 

• When will it be broadcast or published? 

• Could I review the quotes attributed to me?

3. What should I do during the inteview?

• Introduce yourself: I am a volunteer and country coordinator, etc. 

• Limit your responses to topics usually addressed by Climate Fresk and the workshop (see below). 

• Don’t hesitate to say you don’t know and that you’ll look up the information! An inaccurate answer is far worse than saying, "I don’t know, I’ll find out." 

• Assume there will be no validation of quotes: anything you say may be published. Don’t say anything you wouldn’t want to see written down and remember, there is NO off-the-record, even if the interviewer says so. 

4. What should I do after the interview?

Ensure that this form is completed so that we can track media coverage. You can tick the last box once the interview has been conducted.

If there were any difficulties during the interview, please feel free to inform us at: presse@fresqueduclimat.org.

Coming soon!

In the meantime, reach out to presse@fresqueduclimat.org.